NAMM 2018 Recap


We were honored to participate in the very first AES@NAMM in Anaheim, January 2018. The Audio Engineering Society is the world’s leading community of audio engineers. NAMM is the world’s leading community of music industry professionals. This year was bigger than ever with new convention halls dedicated to pro-audio. We hosted 4 hybrid demo/presentations given over two days to attendees, who were mostly educators from around the world. They contributed to session sharing their experiences in the field educating students resonating the need for software tools like the Virtual Studio.



The previous year at the 2017 show, we exhibited on the main showroom floor. It was a successful venture and we came away with a much deeper understanding of the various music markets in play. Virtual Reality was still brand-new at the time and we were one of the only companies displaying a full Room-Scale VR Experience. Attendees crowded around the booth patiently waiting their turn to try the product and ask questions afterwards. Even at this year’s show, there were requests made to schedule a demos ahead of time to avoid the waiting ques!



This year we decided we wanted to host our sessions and demos in an environment that would very targeted towards educators and students who wanted more information than just a limited demo. During all sessions, studio environments and respected signal flow arrangements were introduced. All functions and routing possibilities were demonstrated. Finally, we shared our new modular lesson-plans created by Education Officer, Anthony Schultz, designed to assist educators looking to integrate our training tools into a course at a pace that works for them.

Making it’s first appearance at a public event, the iOS edition of Virtual Studio was previewed on mobile and tablets!
Stay tuned for more developments and news!